Case Study of White Hat SEO | What is White Hat SEO?
White Hat SEO refers to the optimization where the strategies, techniques and tactics are used by professionals according to the rules and algorithms of Google. A website that is optimized under the algorithms contains the relevancy and this makes it enable to gain the organic ranking that is considered to be optimized. It is a practice that enables the professional to improve performance on search engine and bring best results over the White Hat SEO. The white hat SEO technique includes link building, keyword analysis, back linking and writing content for human readers. This enables the professionals to maintain the integrity of the website and its services.
Strategies of White Hat SEO are:
- Content that targets to potential customers or readers rather than search engines.
- Content that has been optimized on marketing based strategies.
- Content written in journalism way that creates long term investments.
- Appropriate back links that are from same nature of business generating more traffic.
- Link building from article directories increasing Google Page rank.
Keywords are another important aspect of white Hat SEO that holds value but must be used correctly. Many SEO professionals don’t bother about keywords and they don’t even put them in Meta tags. Well, for those professionals it is a bad news that such Meta tags are not considered by Google anymore. Keywords must be used in a natural way rather stuffing it anywhere throughout the content as it considers as the part of Black Hat SEO. It is advised to keep the keyword density up to 2-3 % rather than 7% that were used in the earlier days of SEO practice.
High Value to Readers:
It is important to provide high value to readers in best possible way this include responsive website. Produce good content along with multimedia that catches the attention.
Each of these techniques helps the professionals to generate organic SEO for them.