Tag Archives: technique of acquiring leads

Introduction to Business Lead Generation

Introduction to Business Lead Generation The significant aspect of marketing today, specifically Business-to-Business and internet marketing is the process of lead generation. It is often achieved by sending e-mails or through telemarketing methods. Basically, generating leads is building, maintaining, and updating a database of potential customers who have keen interest in your company’s product and service. The purpose behind a company’s lead generation can be varied – from creating an… Read More »