What is SEO

By | December 18, 2013

What is SEO

Search Engine Optimization is a strategic and systematic process to improve website’s visibility and traffic on various search engine results pages (SERPs). The process consists of several types of techniques divided into two parts i.e. “On-Page optimization” and “Off-Page optimization”. On-Page optimization consist of several important factors that run the website live on search engines which include web pages, text, content, HTML code, images and videos. On the other hand, Off-Page optimization is all about Web page listing in natural search and backlinks that get optimized on other relevant websites. In this two separate and different factors, the professionals implement several techniques to achieve the target goal and ranks up the website on all search engines including Google, Yahoo, Bing, MSN, etc.

SEO is a procedure through which businessmen get a possibility to improve the rank of website and generate more traffic which certainly brings more leads to the business.  Whereas SEO professionals ensure customers to provide the higher rank on the search engine by working hard on their website through SEO procedure.  As SEO is a broad concept therefore, it is divided into categories, sub categories and many other folds that make it quite complicating for businessmen to understand the things. Let’s discuss some important aspects of SEO as a whole.

Important Aspects of SEO

Organic SEO: Organic SEO is nothing but the same simple SEO. The procedure is imposed on a website to obtain natural placement on organic search engine results pages or one can say SERPs. The important techniques used in SEO include keywords and keyword analysis, link building, backlinking and use of relevant content to attract readers. Through all these procedures the website automatically gets the good page rank and certainly obtains good ranking on search engines.

White Hat SEO: White hat SEO is all about to work upon organic SEO by using all important terms and conditions of Google. The white hat SEO are the accepted practice which help the professionals to obtain higher ranking, good traffic, great visibility and much business leads on the website. White hat SEO consumes lots of time but certainly provides effective results to the business for long term, whereas the black hat is just opposite to white hat procedure. Black hat SEO comprises of wrong practice of SEO which takes less time and brings short time results to website.

By knowing all these important factors, professionals are quite focused on their target to achieve long term business benefits rather than just winding up the task by applying short procedure or you can say black hat now-a-days. In this competitive era, having an online presence is quite important therefore, each businessman having their website is in need of having right SEO practice on their website to achieve strong existence in market and obtain essential name and fame for the same.

As a result, SEO at present time and in upcoming future is going to be more sophisticated and important to achieve desired goal and have authentic business in each industry.