Bounce Rate - How it Impacts Your Website Performance
Are you aware of Bounce Rate? Do you know it can impact your ranking on SERP? If you want your site to perform well and obtain top ranking on Search Engine Result Page you need to know everything about bounce rate.
What is Bounce Rate?
It is defined as the percentage of users who visit your site page but leaves immediately without navigating on to other pages.
Suppose, a user visits your site in search of the information he was looking for. But, he leaves your site page instantly instead of staying back for some time. This action will increase the bounce rate of your site.
Bounce rate is a critical factor in obtaining top ranking on SERP. The less is the bounce rate of your website the better it is doing with your visitors. A high bounce rate signals that your website content may not be appealing or some other unpleasing factors that need to be fixed up. in your page that visitors are not finding appealing. Google Analytics and Google Webmaster tool can help you analyze the bounce rate of your site pages.
Measuring Bounce Rate
As discussed above, a low bounce rate indicates that your website is performing well. But, the question here is how minimum? What percent of bounce rate is not toxic for your website?
Bounce rate is classified into four parts to ease your understanding: -
- 70% & above – Below average performance
- 40% to 70% – Average performance
- 10% to 40% – Website is performing good
- 1% to 10% – Excellent performance and among successful sites.
What are the factors that lead to high bounce rate? Well, there are several factors that could be off-putting a visitor. These are: -
- Slow page loading
- Poor navigation
- Irrelevant content
- Inappropriate internal linking
- No call-to-action buttons leading to poor user engagement
- Poor and outdated layout
- A website not compatible on mobile devices, and many more.
Now the question come, How can you control bounce rate for your website and hold on to visitors? There are some practices that can help your way.
Controlling Bounce Rate
Attractive Website Design. As soon as a visitor lands your web page, the way your website looks makes up the first impression.
A well-crafted website holds up the visitor to navigate more into your website. To make your page look appealing use high definition images, gifs & videos, and content that is informative. All these small changes can boost your traffic and reduce the bounce rate as any user would like to explore a good looking website.
Also, make sure to use good color combinations that make the site interesting as well as easy to explore. Remember to design your web pages according to the target audience to hold their interest and converting more leads
Page Loading Speed. Making your customers wait is disappointing. And, as per a survey - an average user waits for maximum of 2s to 3s for a page to load, else switch to another site.
Therefore, make sure your site loads fast not making visitors wait. If the page loading time of your website is more than 3 secs, minimize the size of images used retaining the quality.
Quality Content. Attractive design without a quality content cannot work alone. Once the user starts going through the content, expectation is to find desired information. Thus, you need to optimize your content according to the target audience to engage more visitors. This will prevent them from leaving your page and switching to another websites.
Attractive design without a quality content cannot work alone. Once the user starts going through the content, expectation is to find desired information. Thus, you need to optimize your content according to the target audience to engage more visitors. This will prevent them from leaving your page and switching to another websites.
Catchy Titles. The title of a page or say headline is the first thing a user reads. And, there are chances that the user passover a content with a headline that does not attract. Also, it is important to keep your content in sync with the heading you decide. Else, the user will feel misguided and immediately leave your sit. This will increase your bounce rate.
Make sure your content is relevant, timely updated and engaging to drive in more customers.
Internal Links. Internal links play a significant role in with your site. The right placement of links with relevant anchor text in your site pages is important. This practice will not only improve your ranking on SERP but also hold the customer for long.
Internal linking takes the reader to different pages of your website,providing the visitors more information. How many internal links you need to include, depends on the length of content and its organization. Its recommended to take the user to a new tab when they click on an internal link.