What is Image Optimization?
Images are an important part of making a website visually appealing. But search engine optimization doesn’t understand the content of images as they are not technical codes thus it becomes important for professionals to optimize the images to make it visible and understandable by the search engine. On the other hand, image relevancy is important because if an image of train relates to image of Ferrari is not good at all therefore, to keep the relevancy of the image, optimization becomes necessary. It even becomes important for SEO professionals to target the potential customers and get their attention. Image optimization is possible by using the Alt Tag.
What is Alt Tag?
Alt tags are the technical coding of the image through which the image get SEO value and it can even helpful for search engines to optimize it properly. As search engines are text based they are unable to read images and video, to make it possible alt tags are used. The alt tag will not only enable the search engine to find the image placed all over the website but it also informs about the concept of the image. Alt tag is quite appropriate when it comes to e-commerce websites as it enables the product to come up over the search engine and appears on the website too. The associating keywords of the image will perfectly provide value during its optimization and it will certainly help the professionals to get huge traffic and ranking from the same.
Title Tag and Image Linking
Images are attractive and perfect for linking to get the higher traffic rate. Proper image linking technique has been used for better results. Proper image linking techniques can bring better results to the company. The basic tip of image linking is to avoid linking the image directly. It is advised to always use relevant anchor texts to link the images. It is not only effective for SEO but it even helps in getting a link back to the website.
All these techniques are quite useful for professionals and one must keep all these factors in mind to do well. Each of these techniques helps the professionals of SEO to bring good audience to the website, generate high traffic rate and certainly numerous leads to your end. These efforts will certainly bring fruitful results to the company in long term business.