The Final Installment On The Future Of Negative Seo Part 6
This is the final installment of the Negative SEO series.
It will be possible for Google’s data to be viewed either positively or negatively so long as Google is relying on data which can decide where to rank the site.
Google is testing for the showing of little clipboard icons which one can see next to suggestions for recipe-related searches for users.
People are going to approach the future of negative SEO attack vectors in the same manner by keeping in accord with their practice of simplifying SEO into the buckets of content, links and user signals as well.
SOCIAL LINKS FROM LOW-QUALITY ACCOUNTS
These social links are useful for link discovery purposes but for the most part, social links do not appear directly to impact the rankings in a significant way. But things might change in the future as Google may start to place a premium on who shares a link with verified accounts.
SEEKING OUT TOXICITY
In a hope to associate their targets with the known ill-reputed players, one of the tactics which people play sometimes is by using the place outbound links on the toxic websites.
ANONYMOUS OR FAKE PRESS RELEASES
One can still place press release links, this still works as a tactic working for positive SEO. It would be easier to either highlight negative news or make up a story which is potentially damaging. This tactic will be harmful in two ways. Those are;
- Potentially resulting in bad press ranking for key terms
- The targeted anchor text might trip the algorithm link with a penalty
DOING BAD THINGS BY USING GOOGLE ASSISTANT
Nowadays a potentially useful tool can also be used for something truly awful. Google had said that Duplex would identify itself as a non-human entity but it still remains to be seen if that can be in some way overridden.
CONTENT THROUGH PROXIES SERVING DUPLICATE CONTENT
Making and displaying a copy of it, this tactic works as a proxy gateway site which is set to index and crawl effectively in a website. This fear can come true as Google is focusing less on URLs and more on entities. URLS helps one understand the underlying technologies being used, a site’s structure as well as to distinguish between real and fake on the web.
MISUSE OF AMP
One can cause confusion among users and webmasters alike by misusing AMP in multiple ways. With regards to negative SEO, one can simply create an AMP site with bad content and to connect to a target site it can use the rel=canonical tag.
One may implement a PWA (progressive web app) and associate that with a target domain, via the hack, in the same way as an attacker can inject connect onto a site through technical misconfiguration or a hack.
USER SIGNALS KNOWLEDGE GRAPHICS, REVIEWS, AND OTHER GOOGLE LISTINGS OF PROPERTY
Resulting in a waste of time for a webmaster, it is currently possible to inundate Google hosted features with incorrect info and negative reviews.
3RD PARTY REVIEW SITES
The more first-page rankings are comprised of bad reviews, the more people tend to pre-judge the quality of a service or product by relying on the 3rd party reviews, and thus it will be ignored and receive lesser clicks.
MASS FLAGGING IN CHROME
With Chrome being in the limelight, the malware potential may even be higher, as the attacker can flag the target as well as recipient domains of the malware.
SOPHISTICATED DDoS ATTACKS
Now one can keep an eye to the future of negative SEO as this concludes the series of negative SEO.