A week ago, Google has released a new update named as “pigeon update”. The update or algorithm has come into existence to provide useful, accurate and relevant local search results in the way traditional web search ranking signals perform. The changes can be easily seen over the Google web and maps search results. Till now the core changes are behind the scenes but its impact will be on local search engine. On the other hand some small businessmen will even notice the change in increasing and decreasing website ranking.
The new local search engine algorithm has deeper capabilities into web search which include numbers of ranking signals and they are being used in web search engine. The knowledge Graph, spelling correction, synonyms and more are some of the features which enables to get find the ranking signals. Moreover, now the update will improve the ranking parameters of location and distance.
Currently, the new update is rolling out for US English and tends to cater more useful and relevant experience to user while looking local results. But, till date Google has not revealed any further details about the update and nor the web spam algorithms were deployed in this update. In case, people notice some ranking changes in their local business in few days, then it certainly the impacts of pigeon update.
Nobody, knows how good or bad this update will be but soon its impact will be on the search engine and experts will start focusing on their SEO strategies once again. The update will soon come up with full-fledged details, till then observed the gradual changes that occur in the search engine and web site ranking. Hope for the best and just focus on the upcoming changes and search engine results.