Sources of Digital Marketing from the beginning
If we talk about the earlier time, no one would have imagined getting the idea of Digital Marketing. But often now, we are using almost all the part of this marketing by many ways. For example, advertisement of products in Television, campaigning of election party through Radio, posting of professional news through LinkedIn, sharing of information through Face book or promotion of services of any company through Internet. In fact, advertisers are nothing without online media and offline media becoming expensive compare to this. With the use of electronic use, Digital Marketing has covered maximum part of marketing and spreading day by day through the following steps:-
Television, Radios etc. are the outdated mode of providing advertises. Common products and services can be promoted through digital media but these are comparatively expensive. The persons not having the knowledge of latest techniques of online marketing usually opt for the Digital media.
Someone has rightly said-Humans are Social Animals. We love to connect with the maximum peoples to have social recognition or to have maximum contacts for many purposes. If you have many contacts, then only you can compete in the open market. So People are taking help of the social networking sites such as Facebook, LinkedIn, Twitter, Whatsapp etc. to post and to share information. Mass messaging and emailing is also performed to capture the small market segment.
Professional success depends on getting top rank in any of the famous search engine. Though the most popular and maximum used Search Engine is Google, but Yahoo, Bing, MSN are also being used for Search Engine Optimization. This marketing totally depends upon the keywords used for company’s website promotion. Not only keywords, Visual & Audio presentations are also used to promote the company’s website through online video sites i.e., Youtube, dailymotion etc. Though many SEO services provider companies are available in India, but few of them are capable to recognize the result-oriented keywords to get the website on the top rank of Search Engine.
Digitalization becomes easy with the use of smart phones. More than 80% people are using android mobile phones with the Internet connection and which are mostly used for sharing maximum information and to explore new techniques available in Market. No one has to wait to reach at home to switch on the Television, Radio or any other Electronic Devices. Only device has taken place of the entire electronic device with the use of Android application and become the major helpful and cost effective source of Digital Marketing. And this is why, online marketing companies are promoting M-Commerce on a wide range.